Safe Space Group Branding

Safe Space Group is a counseling service dedicated to helping individuals and organizations navigate their grief. Without any existing branding, they sought a logo and design assets for their website and print materials. The Safe Space Group logo features a rounded, italic typeface, with the “S” in "Safe" turning into the nose of a smiling face, creating the brand mark. This symbolizes the peace and tranquility that Safe Space Group aims to help their clients achieve. The branding also incorporates a gradient of colors in their illustrations and icons, reflecting the complex and intertwined emotions experienced during grief. Just as colors blend, feelings of anger, sadness, and even happiness can coexist, offering a realistic portrayal of the grieving process. This cohesive branding establishes Safe Space Group as a compassionate and non-judgmental environment where individuals can come together to heal and find comfort in with their shared experience with loss.

https://safespacegrp.com/